Timeline & Sales Path
My career in traditional foodservice sales primarily focused on independent restaurants. I worked for two companies before joining the last one, where I swiftly advanced to Vice President within 16 months. This unconventional path was ironic, considering the company’s public trading status. However, this approach proved unsustainable, leading me to create a specialized business development role specifically aimed at driving customer revenue on designated days. Additionally, I facilitated collaboration between customers and the Advertising, insurance, and food safety departments to secure more favorable buy rates. This strategy resulted in a significant increase in customer penetration, new customer acquisition, and our company’s leadership in collaborative efforts.
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After approximately 20 years of service, I made a positive departure to pursue a pioneering sales leadership position, which some may consider a midlife sales crisis.
Allen foods 1990. Large successful family owned food distributor and manufacturer. Worked there for 12 years. Consistently ranked in the top three out of 100+ salespeople for 10 of those years. Company was sold.
The existential flex.
Approximately three years ago, I transitioned from my secure position in the foodservice industry to join Atlas46, a family-owned manufacturing company. In this role, I spearheaded and am currently responsible for developing Tool partnership alliances and our industrial sales focused on MRO (Maintenance, Repair, and Operations).
New job, new father 1984.
Foodservice sales selling direct to restaurants. IFC/ Clark.
After 2 years was consistently at the number three spot for total sales and number two spot for income. Company was sold.​
PFG/ Middendorf 2002. Vice President of sales in 16 months. Not a good fit in that role, pivoted and created my business development position. This position was possibly the first of its kind in the industry. Focused on driving mutual revenue with locally owned restaurants.
Left on great terms.
Significant Results in the Food Industry:
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KingKUT Wednesdays (Marketing Strategy)
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Free food safety certification (For warm calls)
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Community Tuesday program (Marketing)
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5, 3, 1 congruent
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Enjoy a local alliance
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Restaurant strong Covid strategy and Legislative work
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ICC hospitality insurance
Significant Results at Atlas 46:
• 11 tool manufacturing alliances with compounding results
• Henry Firearms collaboration
• Canadian Pacific Railroad catalog
•. Pipe Vise partnership with Perot family
• Mine Rescue approved
• Klein Altec utility bucket truck
• Hidehisa Japan (27%) growth
• Channellock Cobranding
• Pioneered our Fire/rescue and forestry industry products
•. Currently developing our nationwide distribution alliance